Marketing Engagement Plan for Certificate of Proficiency in Benchmarking

Publication Title: Marketing Engagement Plan for Certificate of Proficiency in Benchmarking

Consortium Member(s): Carnegie Mellon University

Project Contact: Erica Cochran-Hameen,

Date: April 30, 2016

The CBEI’s marketing engagement plan for the Certificate of Proficiency in Benchmarking Program consisted of personal outreach and social media outreach. The personal outreach included in person meetings, email, conference calls, and webinar meetings. Each meeting included a brief introduction of Certificate of Proficiency in Benchmarking Program and other online sources of information. A PowerPoint presentation and a survey were also created.