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Targeting Rebate Program Customers

This project developed new and improved methods of analyses of energy data that provide new metrics valuable to assist in targeting utility rebate customers for greater energy savings and recruitment of suitable buildings. If utility program managers apply both of those methods to their territory they can improve their outreach effort by focusing on the buildings that will save the most energy and focus on 15% to 28% of their customers depending on the methods they select.


Quantification of the value of benchmarking to DSM programs

Utilities expressed the need to utilize existing and new resources to help them strategically focus their rebate program target areas and enrich their Energy Efficiency program initiatives. To address these needs CBEI developed new analytics for DSM programs (energy efficiency and demand response) based on benchmarking data to show the usability of benchmarking data for utilities. This report quantifies how these analytics helped to improve targeting rebate customers.